THE YEAR 2009 - TEAM AERT ENDURES
THE PERFECT STORM
AERT maneuvered through 2009, a year many industry experts have referred to as
the perfect storm, in a cautious but consistent manner and regained
profitability from operations. This was in spite of the homebuilding depression,
credit crisis, class action allegations, and the overall economic mess that most
Americans experienced in some fashion. 2009 was also a year that began
reflecting the effects of the consolidations, plant closings, and cost cuttings
implemented by your company’s management team and AERT associates in prior
periods. 2009 brought hurdles of its own; however, these were overcome and new
products and positive opportunities were introduced. But before I get into this,
I would like to take a moment and reflect on the past. As we look to the future,
I feel it is also important to understand the past. Back to Top
AERT’S PAST
AERT was founded in 1988 and received its first outside funding in November,
1989. So 22 years ago this journey began to transform recycled plastics into
value added compounds and materials. 1988 was also the year that the Federal
Resource Recovery and Conservation Act was enacted which established mandatory
recycled content standards for items such as newspapers. The focus was that end
markets must be created and sustained to utilize recycled materials in order to
maintain recycling collection and markets. Thus, de-inking technologies
flourished, technology and standards changed, and today, 20 plus years later,
even with the decline in readership due to the internet, newspaper recycling
rates are over 70% in the U.S. The true value of Green here is that technology
advances in paper recycling allowed recycled paper to be cheaper and more cost
effective to use than to pulp virgin wood.
In regard to plastics, AERT started recycling milk jugs and industrial, off spec
polyethylene and then moved into films such as grocery bags in 1991 with its
original Rogers, Arkansas facility. Over time, items that were easier to
recycle, such as clear milk jugs, have increased in value as demand has
increased along with recycling rates and prices. In 1991, AERT entered into a
joint development agreement with Dow Chemical Company for polyethylene film
recycling technology and expanded its Rogers facility. Cleaning systems were
developed for post consumer items such as grocery bags and other harder to
recycle plastics, and Dow trademarked “Retain” for recycled PE resins. However,
resin prices declined significantly in 1993 and 1994 and mandatory recycled
content legislation for plastics was not enacted, so the companies went separate
ways. Although AERT had some technical success and some initial process patents
were attained, plastic film recycling was not sustainable at that time due to
economic and waste stream inconsistency issues. AERT moved forward and focused
on expanding composite decking sales with Weyerhaeuser, with whom AERT has sold
over $750 million dollars to date of wood fiber/plastic composites in the North
American marketplace with sales now expanding internationally.
Dow technical personnel were very helpful in sharing and teaching AERT about
polyethylene plastic, as there is a whole lot more to polyethylene than just the
word plastic. Furthermore, if you wonder why the U.S. national plastic recycling
rate is so low, overall 7%, it is because recycling plastic is very complicated.
Plastics are designer materials with individual compounds designed for thousands
of specific applications. Polyethylene is also not compatible with many other
products. Although it is the largest single component of the plastic waste
stream, it was originally designed as a disposable material. Thus, several
significant questions from the Dow joint development program were still
unanswered when we parted ways in regard to consistency, resin identity, and
quality from an ongoing mixture of plastic sources in the waste stream. New
compounds and types of polyethylene plastics are frequently introduced to the
waste stream via new and improved packaging concepts so the waste stream is
constantly changing. Although the high amount of wood fiber fillers act as inert
monomers in composite production, and allows for some use of wider property
materials, wide specification plastic materials are normally very inconsistent
and can disrupt the physical properties of finished products such as deck
boards. So for AERT to stay in business and maintain a competitive advantage, we
had to figure out how to take the inconsistencies and variations out of a
constantly changing waste plastic stream or suffer the consequences of ongoing,
ever escalating petrochemical markets. Looking back, this was also a big
challenge in which very little work had been done due to our society’s “throw it
away” and disposable mentality. Each year, AERT recycles 117 million pounds of
plastic and wood fiber, creating a reduction in greenhouse gas by 129,274 metric
tons of CO2 equivalent, conserves over 3.9 trillion Btu of energy, and creates
the equivalent impact of taking over 35,000 passenger vehicles off the road. So
when it comes to energy, recycling has a huge and cost effective impact.
In 2005, AERT and Weyerhaeuser were chosen as Lowe’s Vendor of the Year for
ChoiceDek. During this time, AERT had to internally reject around $1 million
dollars worth of decking due to low physical property values caused by low
quality plastics and wider inconsistencies of the recycled plastic waste stream,
with end product quality at risk due to ever increasing unknowns of the plastic
waste stream. This was also at a time when petrochemical prices started
escalating. AERT switched much of its plastic to higher priced, off-spec virgin
resin. Thus, raw material prices went up and decking margins deteriorated while
the company focused on maintaining quality and maintaining the integrity of its
products at a time when many of its competitors faltered. The remaining
unanswered questions of the mixed polyethylene plastic stream from the earlier
Dow/AERT joint development program re-emerged as major challenges for the
company. The Lowell, Arkansas plant was retrofitted with processing and blending
capabilities and AERT initiated a significant research and development program
aimed at unlocking the mysteries of the mixed polyethylene waste stream as the
company’s future was at risk from ever rising polyethylene prices. From that
effort, six United States patents were filed in 2007 and are currently pending.
In the last half of 2006, homebuilding began to soften and 2007 continued to
deteriorate before 2008 and 2009 fell off the cliff. AERT began closing and
consolidating facilities late in 2007, and in 2008 the company exited its window
sill business targeted at new home construction. In 2008, the company
experienced over $32 million dollars in unusual and infrequent one time
write-downs. Most of AERT’s door and window customer base also disintegrated
during this time as the company focused on remodeling and renovation markets and
fought to build and start up its new Watts, Oklahoma facility.
During 2008, AERT President, Tim Morrison joined the company, followed by CFO,
Brian Hanna later that year. Both men brought much industry experience and
expertise to the company. In 2009, AERT was able to start reflecting the cost
reductions, consolidations, and plant closings previously implemented by the
management team. AERT was also able to bring to a close the Class Action suit
regarding ChoiceDek cleaning issues. Additional focus and execution also began
to take place under Morrison and Hanna’s direction. The company was able to
minimize the amount of higher priced third party plastic it purchased due to
capitalizing on its recently developed resin identification and reformulation
technologies, which are currently pending before the US Patent Office. As the
economy deteriorated, AERT sales declined but held up well versus the
competition. Back to Top
AERT’S PRESENT
As AERT marches into 2010, we begin with introduction of several new market
requested decking products, as well as a test market of a new deck tile product
in select Sam’s Club Stores. AERT has partnered with BlueLinx Logistics as a nationwide distributor
of ChoiceDek products to Lowe's® Home Improvement Stores. AERT now has nationwide distribution with its
MoistureShield decking line with 32 independent distributor locations throughout
North America in addition to 9 international distributors. AERT has also
launched a new ChoiceDek handrail program in Lowe’s stores this spring featuring
a new 4 sided extruded baluster in addition to embossed, more user friendly 6
foot pre-cut L-Rails. New pictures will be posted soon on the website and an
announcement containing additional information will be forthcoming. New post
caps and collars are also being introduced. As can be seen, AERT is constantly
fighting forward and the company is well positioned for the “Green Age” as the
economy crawls back to life and remodeling begins to pick back up later this
year. The key to AERT’s composite products continues to be quality Green
products at reasonable prices as we realize consumers are very value conscious
in this day and age. Back to Top
THE WATTS PLASTIC RECYCLING PROJECT AND THE “GREEN AGE”
AERT announced in March of 2008 our intent to build a plastic recycling washing
and reformulation facility near Watts, Oklahoma. In many ways, AERT launched
this game changing project in to the eye of the storm that none of us saw
coming. However, your AERT associates are dedicated, tough, and refuse to quit,
regardless of the odds. As mentioned in the company’s previous annual report,
the facility is designed to rein in and reduce petrochemical related raw
material costs as well as further diversify the customer base by creating
additional sales of recycled plastic resins for other recycled content or Green
applications. Our primary funder, Allstate Investments, fully understood and
supported this endeavor, put up substantial additional resources, and continues
to support AERT even during these tough times. Back to Top
AERT’S GREEN AGE PLASTIC RECYCLING FACILITY
Coming through the storm and bringing on the Watt’s Green Age Recycling Project
is a true “game changer” for AERT. AERT’s new facility initiated startup during
February, 2010 and is finalizing its operating permits. The vision is now fast
becoming reality. We are also pleased that this facility has recently been
certified and received a Silver LEED certification. This is a first for Oklahoma
and the U.S. and we are proud that this facility is located in Oklahoma. Back to Top
AERT’S FUTURE
With 2010 underway, we expect to see growth in our composite units. New products
and innovation will also continue to gain traction. Green is “in” and AERT is
well positioned to benefit from any economic improvement. Watts will help AERT
control our costs while diversifying our revenue stream in the near future by
insulating the company against escalating petrochemical price increases. As we
have been quoted saying many times in the past, AERT believes in the future of
America and our company is proud that our new “Green Age” plastic recycling
facility is now underway. This is also a very timely occurrence as virgin resin
polyethylene prices have risen over $.18 cents per pound since the first of the
year and one major petrochemical producer recently invoked “force majeure” with
HDPE plastic being on allocation. So our AERT challenge now fast becomes
demonstrating the commercial quality and consistency of recycled plastics to
large volume users. In other words, “showcase the true value of Green” and the
energy and cost it saves. For I believe (and we all know) that petrochemical
prices are poised to go back up with any improvement in the economy. We are also
pleased to announce that our new “Green Age” plastic recycling facility was
ranked the number one stimulus project by the Oklahoma Department of Commerce
and is now in line for stimulus funding from the U.S. Department of Energy for
$3.25 million dollars to further expand the facility for commercial production
of recycled content “Green” plastic resins. Additional financial incentives are
also now beginning to arise. Therefore, planning is underway to soon commence
construction of Phase II, once Phase I is up to speed and funding is complete.
This will open the doors for many additional market opportunities for AERT and
we expect to dedicate this new “Green Age” recycling facility to the world
within the next couple of months. Once this facility demonstrates its commercial
viability, we see substantial opportunities for this technology, not only in the
U.S., but also around the world. But I again point out, we must show economic
and commercial viability and we need our pending patents to issue. But the
timing is incredible and the financial world is starting to notice. Back to Top
AERT PARTNERS
AERT would like to recognize and thank our lenders, funders, customers, and
vendor partners for working with us through the past year. We would especially
like to thank Allstate Investments for working with the Company and
restructuring our notes. (See 8-K filed Wednesday, March 31, 2010.) We would
also like to thank Liberty Bank of Arkansas and Marjorie Brooks, as well as all
AERT shareholders, for their continued support during this difficult period.
AERT is working hard to get back on track and AERT associates are committed to
ongoing and sustained profitability going forward. Your AERT associates,
although a little bruised and battered, have weathered the storm and look
forward to building back the value of your company during 2010. Back to Top
DECK CLEANING &
MOLD AND MILDEW
There has been much mention on the internet in the past couple of years
surrounding mold and mildew and how to clean composite decking. Those who have been
affected by mold and/or mildew are sometimes quite vocal about their experience
and unfortunately, their negative comments can create questions and uncertainty
in the minds
of readers curious about composite decking. Following is a bit of accurate
information about this issue including steps that have been taken to ensure that
AERT composite decking continues to be the easiest and most reliable composite
decking to own, clean, and maintain.
*Mold and mildew are naturally occurring in the environment, and can
grow on any outdoor surface. Mold and mildew are a form of plant life spread by
spores that can settle on to any surface where moisture, pollen, dirt and debris
collect. Air currents, insects, animals and water easily transport spores. Due
to mold and mildew’s adaptability and the large number of species that exist,
they are very hard to control and impossible to totally eliminate. Periodic
cleaning of your deck with a mold and mildew cleaner, even if it “appears”
clean, is important in order to prevent the build-up of pollen, dirt, and
environmental debris. Regular periodic cleaning can also help prevent the
reoccurrence of mold and mildew.
*As with any flooring surface, periodic cleaning is recommended 2-3
times a year, and possibly more if a deck is located under shade trees or where
it accumulates dirt and debris. Cleaning instructions, as well as
recommended cleaners, can be found at
http://www.choicedek.com/products/deck-care/ or
http://www.moistureshield.com/care-cleaning/. If you do not wish to
clean your deck, please be advised that composite decking is not self cleaning,
and can accumulate surface dirt, pollen, and debris which supports growth of
mold and mildew.
*AERT's composites are moisture stable and will not shrink like wood.
Gapping of 1/4" between deck planks for proper drainage and air flow is
recommended. Many builders and homeowners install composite decking
improperly thinking it will dry out, shrink like wood, and gap itself.
This is incorrect. In addition, AERT's composites are highly moisture
resistant. When water, dirt, and debris are left standing on the surface,
a "flower pot" affect is created whereby mold and mildew can grow out of the
debris that has settled in to the embossing pattern.
*In October, 2006, AERT began adding zinc borate, a mold inhibitor,
in its manufacturing process. This addition has virtually eliminated mold
and mildew concerns in AERT products manufactured after this date where proper
cleaning instructions were followed. Prior to 2006, AERT did not publish
detailed cleaning instructions, but has since upgraded them and has made them
available in print, online, or on CD. We sincerely apologize for any
inconvenience this has caused our customers. Proper
cleaning and installation education has also contributed to a decrease in mold
and mildew problems.
*Tips for Preventing Mold Growth:
• Ensure proper deck gapping is achieved
during installation (refer to installation guidelines)
• Ensure deck plank gapping is clear and free
of debris
• Always wash deck after heavy pollen season
• Ensure proper ventilation around structure
of deck
• Avoid any direct water discharge from
gutters onto deck surface
• Avoid over spray of fertilizers on and
around deck Back to Top
AERT’S CLASS ACTION SETTLEMENT
AERT decking manufactured between 2003-2006 was included in a class
action lawsuit that was settled in September, 2008 and finalized by the court in
January, 2009. In this suit, several customers of AERT's ChoiceDek decking
product alleged class action claims in federal court complaining that they were
having difficulty keeping their decking free from mold and mildew surface
stains and that AERT cleaning instructions were inadequate. These customers bought their ChoiceDek products before AERT began adding
zinc borate, a mold inhibitor, in October, 2006. AERT investigated these claims
and entered into a settlement agreement in order to resolve the litigation. As
part of the settlement, AERT modified and updated ChoiceDek marketing materials to further
help customers to understand the need to periodically clean their decking in
order to avoid the build up of surface debris which can support mold and mildew.
Updated cleaning information and recommended cleaning products were also made available on the ChoiceDek website.
In addition, the settlement offered a formal claim resolution process for those
customers who were having difficulty with significant mold or mildew spotting on
their decking. The claim resolution process enabled eligible customers to have
their decks inspected, cleaned, and treated with a mold inhibitor and provided
other additional relief under certain circumstances, such as additional
cleanings, refunds, replacement material, coupons for discounted cleanings,
and/or credit vouchers for use at Lowe's Home Improvement stores. In
October, 2008 AERT issued a national notice to consumers in USA Today as well as
through direct mail to over 387,000 individuals believed to have purchased
ChoiceDek from 2004 to 2008. A special website was also created for this
purpose. The deadline for submitting an
official claim form was September 10, 2009. Approximately 5% of the decks sold
during the class time frame, have been submitted for relief as part of the class
action settlement. More information about this
settlement can be found at
http://www.aert.com/class_action_settlement.asp
AERT CEO, Joe Brooks, commented on the settlement by stating, "AERT
apologizes for any inconvenience this has caused and is
committed to customer service and to addressing and positively resolving the issues and concerns of our
customers. We at AERT have always prided ourselves in offering first rate
customer service. AERT has a 7 day a week customer service hotline,
800-951-5117, where customers may ask questions or obtain more information. Our intent is to positively resolve our customers' concerns.
This process has enabled AERT to improve and expand its customer support
program. In the meantime, AERT continues to improve and develop its existing
product line and offer optimal performance on new products."
Co-lead counsel for the plaintiff and class, Jonathan Selbin of
Lieff, Cabraser, Heimann & Bernstein, LLP, stated, "We commend AERT for standing
behind its product and taking care of its customers in this way. From the
beginning of this process, it was clear to us that customer satisfaction was of
utmost importance to AERT, and this settlement evidences that fact. This
settlement is an outstanding result for all ChoiceDek owners who bought earlier
versions of ChoiceDek and may have experienced mold and mildew problems. They
will have those issues addressed by AERT in a timely and fair way."
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